Here are some success stories that prove the effectiveness of podcasting your jobs.
Success Story #1
COMPANY: Intel Corporation (view their jobcasts)
Intel is our largest client in terms of number of jobcasts produced. In 2 years they have completed 20 episodes which have been downloaded over 60,000 times! In fact their very first jobcast resulted in a hire.
We have confirmed through our client contact at Intel that their first podcast has resulted in a hire.
Their jobcast was about a Marketing Manager job working on intel.com. Jodi McMaster, whom we interviewed for that jobcast says:
“I went back to one of my managers I did hire who reports to me and she did say that is how she found out about the job and she said she loved it. So we do have a win on this”
We actually followed up with the successful candidate who says she found the jobcast by googling some info on Intel. According to her email, she loved the fact that the podcast gave her more info than a written job description and also that Jodi talked about her expectations of the role.
Intel is a big proponent of promoting their shows on the Intel.com job section which you can see here. Giving them dedicated space on your site really helps to increase listenership among the job seekers coming to your site.
Success Story #2
COMPANY: Exempla Healthcare (download as PDF)
OBJECTIVES
Exempla Healthcare based in Colorado approached us to produce a series of jobcasts which featured interviews from Nurse to CEO. They wanted to showcase their jobs and culture and reach out to job seekers in a unique way that made them stand out.
CHALLENGES
Everyone knows healthcare is one of the fastest growing industries and hiring is very competitive. Companies find themselves competing for a smaller amount of qualified candidates, particularly nurses. Exempla asked Jobs in Pods to help “humanize” themselves in the eyes of job seekers.
MEASURABLE RESULTS
Exempla commissioned 3 Jobcasts, one with the CEO, one with a Nurse, and one with their head recruiter. We recommended that Exempla use our plug-in on their corporate career site so that their traffic could hear the audio.
Adding the plug-in to their site has resulted in a massive amount of traffic to their jobcasts. As of October 2008, Exempla’s jobcasts have been downloaded more than 17,000 times.
ROI
At a cost of just under $1,000, Exempla Healthcare’s three podcasts have resulted in a ROI of 0.16 cents per download. (total downloads divided by cost)
CLIENT TESTIMONIAL
Gillian Sloan, Recruitment Manager for Exempla Lutheran Hospital comments: “using jobcasts demonstrates Exempla’s creativity in connecting with our talent pool and strengthening our employment brand in an innovative way”.
She also received the following feedback:
We had a Nursing leadership candidate remark on our jobcasts and how they influenced him positively to interview with us.
We had a rep from an Advertising Agency compliment us on having jobcasts on our website – to his knowledge we are the only healthcare organization using jobcasts.
The nurse recruiter at one of our sister hospitals reports that he gets very positive comments from candidates.
Success Story #3
COMPANY: AT&T (download as PDF)
OBJECTIVES
AT&T came to us, looking to break free from cookie cutter recruiting. They wanted to appeal to a broader set of candidates and make their online recruiting stand out utilizing a new crop of social media tools. Ultimately, the goal was to drive job seekers to the ATT.jobs site to apply.
CHALLENGES
Make AT&T more appealing to younger job seekers and engage candidates by offering valuable information about working for the company and applying for the vast array of positions they were hiring for.
MEASURABLE RESULTS
Here are the results for five podcasts for the period between 8/13/07 – 1/31/08 (about 5 ½ months) since their first “jobcast” went live in August 2007.
|
Name of Jobcast |
# of Downloads |
|
AT&T U-Verse Technicians – 8/13/07 |
588 times from jobsinpods.com |
|
AT&T Military Recruiter – 9/13/07 |
303 times from jobsinpods.com |
|
AT&T Call Center jobs – 10/26/07 |
318 times from jobsinpods.com |
|
AT&T Recruiter Advice – 11/29/07 |
397 times from jobsinpods.com |
|
AT&T Bilingual Call Center – 1/28/08 |
85 times from jobsinpods.com |
|
Number of views from Youtube channel (all 5 podcasts combined) |
763 |
|
Other sources: iTunes, Yahoo video, etc. (all5 podcasts combined) |
257 |
|
TOTALS |
2,711 total downloads |
Each jobcast was downloaded an average of 542 times.
A total of 559 clicks to the att.jobs link from Jobinpods.com were recorded during the period of 8/13/07 – 1/31/08.
ROI
AT&T paid a total of $1,495 for 5 podcasts which resulted in an *ROI of $0.55 cents per download.
* ROI will decrease further over time since each jobcast stays online for 1 year.
CLIENT TESTIMONIAL
How satisfied are you with this service and what kind of results have you noticed as a result of podcasting your jobs?
Says Chris Hoyt: “We are very pleased with the results we’ve seen from our podcasts. We’ve heard from job seekers both in the field and online – they’ve loved the ability to quickly hear what our recruiters have been sharing in each broadcast – whether it was about specific jobs available or great interview tips to help them through the hiring process with any prospective employer. It’s been exciting to utilize a communication tool that takes advantage of today’s technology, has been easy to use, and is just plain cool.”
Success Story #4
COMPANY: NCO Group (download as PDF)
OBJECTIVES
Jeff Nolin, a Vice President in the Commercial Services Division at NCO Group wanted to do a podcast that highlights their sales opportunities nationwide. This was a “commission-only” position which is typically hard to fill. In this 10 minute interview, he describes their ideal candidate and gives insights into working for NCO. Their Jobcast was published on November 21st 2007.
CHALLENGES
Make a commission only sales job appeal to sales candidates and increase the number of applicants through their corporate website and via postings on Monster and CareerBuilder.
MEASURABLE RESULTS
This podcast was our fastest ever to reach 600 downloads (within 4 weeks). We recommended that NCO link to this podcast from both their own corporate career site and on the major job boards Monster and Career Builder which they advertise on.
This linking strategy has resulted in tremendous traffic to their jobcast.
Within the first 8 weeks it has now recorded over 1,200 downloads.
Figure 1. NCO’s job description on Monster.com prompts visitors to hear their podcast on Jobsinpods.com.
As an example of its success on January 3rd, 2008 their Jobcast on Jobsinpods.com was receiving an average of 10 visitors per hour just from Monster.com. This rate is a clear example that job seekers are interested in “hearing” what this employer has to say.
TIP: Adding a Jobcast to your job postings will help to attract more jobseekers and engage them with an audio version. It gives your postings a boost by providing job seekers an incentive to learn more.
ROI
At a cost of just $299, the NCO Jobcast has resulted in a return on investment of just .24 cents per download in just the first 8 weeks. (1207 downloads divided by cost). It also resulted in a significant increase in the number of applicants during this period.
* ROI will decrease further over time since each jobcast stays online for 1 year.
CLIENT TESTIMONIAL
How satisfied are you with this service and what kind of results have you noticed as a result of podcasting your jobs?
Says Jeffrey Nolin: “The podcast we did in November has resulted not only in an increased number of page views for our job on Monster.com but we have received a measurable increase in the number of job seekers applying to this job through our corporate website.”
